Men Under £40

K by Dolce & Gabbana Eau de Parfum Intense is a strong and charismatic masculine fragrance that combines a seductive leathery woody accord with notes of Saffron and Fig. The design: K by Dolce & Gabbana Eau de Parfum Intense bottle design and cap...

Introducing the Diesel D Red Eau de Parfum, a captivating unisex fragrance that’s set to launch in 2024. Crafted by the renowned Italian fashion house Diesel, D Red is a part of the Woody Aromatic family, offering a scent experience that is both bold...

The bottle cap is a roulette barrel, which tells you the brief: Wanted EDP is Azzaro's high-stakes charmer — a spiced, woody-aromatic with warm cardamom-and-tonka sweetness over earthy vetiver. Smoother and richer than the fresher EDT version.It's an autumn-winter night scent with confident projection...

Azzaro Chrome is a bestselling mens scent for Fragrance Direct. This citrus based aromatic perfume for men was launched in 1996 and remains popular today. Azzaro Chrome opens with top notes of rosemary, pineapple, neroli, lemon and bergamot. This refreshing start then blends into...

The Most Wanted Intense turns Azzaro's casino-floor charmer into an evening weapon. The DNA is spicy fougère at heart — a crackle of cardamom and ginger up top — but the Intense treatment pours it over that famously addictive toffee-tinged amber, deepened with warm...

Dolce&Gabbana Devotion For Men Eau de Parfum celebrates unwavering and unconditional devotion, the power of love, and the joy of life. The fragrance, anchored by the timeless Sacred Heart, reflects the essence of a determined man, confidently guided by his instincts.THE DESIGNThe glass bottle...

Named after the original Lacoste polo shirt, Blanc smells exactly like the idea: clean, white, freshly pressed. Grapefruit, rosemary and cardamom open it, a surprising tuberose sits quietly in the middle, and it dries to soft cedar and suede.It's the definition of an easy...

Be daring and feel the power of love with Versace Eros Eau de Parfum for men.This sensual fragrance brings out your masculinity with the help of woody, oriental, and refreshing notes. Stand out with its unmistakable combination of Italian lemon, tangerine, mint oil, candy...

Unleash your confidence with Ralph Lauren Polo Red Parfum Spray for Men. This aromatic and citrusy fragrance, with woody undertones, will give you an instant boost of energy and vigor. Perfect for men who are unapologetically themselves and ready to conquer any situation with...

D is Diesel doing something quietly clever: a genuinely unisex fougère that pairs clean lavender with a soft vanilla-amber warmth, so it reads fresh on some skin and cosy on others. Vegan ingredients, refillable bottle.It's an easy daily scent for spring and autumn —...

The crown got an upgrade. K Parfum is the deepest take yet on D&G's king-themed line — fig and caramel up front, an unexpected ribbon of liquorice through the middle, and a dense sandalwood base. Sweet, but dark-sweet, like the burnt edge of a...

Drakkar Noir is the smell of 1980s confidence, and it's barely aged: a sharp lavender-citrus opening over the classic fougère backbone of woods and a clean, soapy edge. If your dad smelled great in 1988, this might be why.Modern bottles wear lighter than the...

Experience the perfect balance of protection and captivating scent with Paco Rabanne's Invictus Deodorant Stick for Men. This reliable and effective formula offers long-lasting freshness and odor control, keeping you confident and ready to conquer the day. The invigorating blend of fragrance notes exudes...

Euphoria Men is one of the more interesting things Calvin Klein has made: a chilled ginger-and-citrus opening (sudachi, if you're keeping score) over black basil and a smooth suede-amber base. Fresh and spicy at once, and very easy to wear.The honest caveat: longevity is...

Essential's party trick is tomato leaf — a sharp, green, just-picked note that makes it instantly recognisable. It sits over bright bergamot and blackcurrant, with a peppery rose middle and a soft sandalwood finish.The result smells like a summer garden rather than a perfume...

Extreme Journey is Michael Kors in road-trip mode: a bite of pink pepper up top, then a smoky leather-and-woods heart that smells like jacket collars and cold evenings.It's an autumn-and-winter casual — dressed-down leather rather than boardroom leather — with 7/10 longevity on our...

A quiet survivor from 1999, Dark Blue is Hugo's cooler, moodier brother: a crisp citrus-aromatic opening over a warm, softly spiced woody base. Nothing about it shouts — which is precisely why it's lasted.It's a year-round utility scent — work, weekends, whatever — with...

Eternity Amber Essence For Men by Calvin Klein is a Oriental Spicy fragrance for men. This is a new fragrance. Eternity Amber Essence For Men was launched in 2025. The nose behind this fragrance is Mathieu Nardin. Top note is Italian Mandarin; middle note is Amber; base notes are...

In the box: a 50ml Boss Bottled EDT and a 100ml shower gel in the same scent.This is the apple-cinnamon-sandalwood classic that's been the default smart-casual fragrance since 1998 — office-safe, occasion-safe, everyone-safe. The matching shower gel layers under it to stretch the EDT's...

Packed with powerful antioxidants, the Drunk Elephant Umbra Sheer Daily Defence SPF 30 delivers broad-spectrum UVA/UVB protection, helping to defend against environmental aggressors. The unique formula is lightweight and sheer on the skin, making it perfect for everyday use. Infused with a potent blend of...